Collection: Serum

Serums are the powerhouse step in your skincare routine, delivering a concentrated dose of active ingredients to target specific skin concerns like fine lines, dark spots, dehydration, or redness. With their lightweight, fast-absorbing formulas, serums penetrate deeply into the skin, making them one of the most effective tools for achieving visible results.

In Korean skincare, serums are often designed to work in harmony with other steps, amplifying their effects while providing a custom solution for your skin’s needs. Whether you’re looking for a vitamin C serum to brighten, a hyaluronic acid serum to hydrate, or a niacinamide serum to balance, this step ensures that your skin gets the tailored care it deserves.

For even more nourishment, layering a hydrating essence toner before your serum can boost absorption and leave your skin glowing.