A simpler way to care for your skin
We focus on skincare that works quietly and consistently over time.
No complicated routines. No chasing fleeting trends. No constant switching.
Just thoughtful products that support your skin the way it’s meant to.
We choose our brands with care, prioritising gentle formulas, mindful ingredients, and a more sustainable approach to beauty.
Because when your routine feels simple, it’s something you’ll actually stick to.
Just arrived (and worth a look)
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Fragrance Free Cica Serum
Vendor:VegreenRegular price SFr. 25.00 CHFRegular priceUnit price per -
Mighty Bamboo Panthenol Cream
Vendor:PuritoRegular price SFr. 20.00 CHFRegular priceUnit price per -
Wonder Releaf Centella Unscented Mini Kit
Vendor:PuritoRegular price SFr. 20.00 CHFRegular priceUnit price per -
Daily Soft Touch Sunscreen Stick SPF50+ PA++++
Vendor:PuritoRegular price SFr. 24.00 CHFRegular priceUnit price per -
Azelaic Acid 10% + Kojic Tea Tree Serum
Vendor:PuritoRegular price SFr. 22.00 CHFRegular priceUnit price per
Beyond the Hype
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Bakuchiol Dual Vita Eye Cream
Vendor:HerbloomRegular price SFr. 19.20 CHFRegular priceUnit price perSFr. 24.00 CHFSale price SFr. 19.20 CHFSale -
Kombucha Plant Biome Toner
Vendor:HerbloomRegular price SFr. 19.60 CHFRegular priceUnit price perSFr. 28.00 CHFSale price SFr. 19.60 CHFSale -
Calming Days Vegan Sunscreen SPF 50+ PA++++
Vendor:HerbloomRegular price SFr. 25.00 CHFRegular priceUnit price per -
Kombucha Vegan Collagen Cream
Vendor:HerbloomRegular price SFr. 26.00 CHFRegular priceUnit price per
Your AM & PM Simplified
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Morning
Learn the stepsLet's face it, mornings are less about achieving zen and more about just surviving until your first cup of coffee. This quick morning skincare routine is for those frantic mornings spent wrangling kids or beating rush hour traffic. In just a few minutes, your skin will be ready to face whatever chaos the day throws your way!
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Evening
Learn the stepsYou're exhausted after a long day at work or herding the kids around, and just want to crash, but you also want to care for your skin without spending ages in front of the mirror. This simple, yet effective, evening routine is over in minutes and will leave you feeling refreshed and ready for a good night's sleep.
Build your skin ritual
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Moisturize
Moisturizers are the key to locking in hydration and protecting your skin...
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SPF & After-Sun
SPF is a crucial step in your skincare routine, protecting your skin...
Find Your Skin Type
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Oily Skin Type
Oily skin occurs when your skin produces excess sebum, giving it a...
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Combination Skin Type
Combination skin is unique, with areas that are oily (typically the T-zone:...
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Dry Skin Type
Dry skin often feels tight, rough, or flaky and lacks the moisture...
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Sensitive Skin Type
Sensitive skin is often reactive, prone to redness, irritation, and discomfort when...
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Acne-prone Skin
Acne-prone skin is more likely to develop breakouts, blackheads, and blemishes due...
Address your skin concerns
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Dehydration & Dullness
Dehydrated skin lacks water, which can lead to a lack of radiance...
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Hyperpigmentation
Hyperpigmentation occurs when excess melanin is produced, leading to dark spots, uneven...
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Enlarged Pores
Enlarged pores are often caused by excess sebum production, loss of skin...
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Wrinkles & Elasticity
As we age, the skin naturally loses collagen and elasticity, leading to...
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Irritation & Sensitivity
Sensitive and easily irritated skin can react to environmental stressors, harsh ingredients,...
Let customers speak for us
Ich han das Produkt für mis Gbüri becho, ich finds würkli mega wie güet es isch. Mini Huut fühlt sich würkli viel besser aa.
Ich han das Produkt für mis Gbüri becho, ich finds würkli mega wie güet es isch. Mini Huut fühlt sich würkli viel besser aa.
Ich han das Produkt für mis Gbüri becho, ich finds würkli mega wie güet es isch. Mini Huut fühlt sich würkli viel besser aa.
Diese Pflaster sind wirklich ein Lebensretter. Ich befinde mich gerade in der Wechseljahresphase, und das ist die Hölle für meine Haut. Diese kleinen, fast unsichtbaren Pflaster kaschieren Hautunreinheiten und lassen sie schnell verschwinden. I love them!
Eine Freundin hatte mir dieses Shampoo empfohlen, und jetzt, nach zwei Wochen, bin ich echt überzeugt! Meiner Kopfhaut fühlt sich so viel besser an.
This shampoo helps my thin hair and my oily scalp so much. I can really recommend this to everyone. And it smells lovely, too.
Die Creme riecht soooo gut nach Sauna. Würde sie nur deswegen wieder kaufen. =D
Die Creme hat mir mit meinen trockenen Stellen geholfen. Zieht schnell ein und die Haut fühlt sich schön geschmeidig an.
Zieht schnell ein und hinterlässt keinen weissen Film auf der Haut. Ist gleichzeitig auch sehr reichhaltig und die Haut wird nicht trocken. Kanns nur weiter empfehlen.
Ich benutze diese Reinigungscreme schon seit Jahren und sie ist die beste die ich je benutz habe. Meine Haut fühlt sich nicht trocken danach an und die Tube hält sich sehr lange.
Tolle, leichte Creme für jeden Tag. Ich benutze sie am liebsten am Morgen da sie so schnell einzieht.
This feels soo good going on and my skin feels clean and tight after cleansing
This is a great serum to help even out the skin tone I have been using it daily and loving it 🥰
I love this serum it leaves my skin nice and soft and does at great job as a soft exfoliant . Highly recommend 🥰 out with The Ordinary in with Purito
Our Brands
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ONDO Beauty 36.5
Ondo Beauty 36.5 came from the innovation of Korean beauty, adapted to...
Better for your skin - and the planet
Our Standards
For Your Reading Pleasure
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Is Skincare the New "Fast Fashion"?
I've said it before and I'll say it again (and again and again): there are too many skincare brands and products. None of them are reinventing the wheel. None of...
Is Skincare the New "Fast Fashion"?
I've said it before and I'll say it again (and again and again): there are too many skincare brands and products. None of them are reinventing the wheel. None of...
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The Choice Paradox: Why More is Less
Growing up in Canada, I never questioned why there were, for example, 20+ brands of cereal at the supermarket. Not only were there 20+ established brands, but new ones seemed to pop up...
The Choice Paradox: Why More is Less
Growing up in Canada, I never questioned why there were, for example, 20+ brands of cereal at the supermarket. Not only were there 20+ established brands, but new ones seemed to pop up...
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Sunsticks: The Pros and Cons of This Handy SPF ...
Sunsticks are the ultimate on-the-go SPF—compact, mess-free, and makeup-friendly. But are they enough on their own? Here’s a quick look at the pros and cons of this trending sunscreen format.
Sunsticks: The Pros and Cons of This Handy SPF ...
Sunsticks are the ultimate on-the-go SPF—compact, mess-free, and makeup-friendly. But are they enough on their own? Here’s a quick look at the pros and cons of this trending sunscreen format.
