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The Choice Paradox: Why More is Less
Growing up in Canada, I never questioned why there were, for example, 20+ brands of cereal at the supermarket. Not only were there 20+ established brands, but new ones seemed to pop up...
The Choice Paradox: Why More is Less
Growing up in Canada, I never questioned why there were, for example, 20+ brands of cereal at the supermarket. Not only were there 20+ established brands, but new ones seemed to pop up...